Saturday, July 21, 2018

A Summer Color Palette

I shared a bit about the magic that went into creating our Summer collection at Sweet & Spark a few weeks ago, including putting together a seasonal color palette filled with citrus oranges, pinks and lilacs. Personally, I LOVE paint swatches and pantone chips, holding them, collecting them, grouping them... Must be a fashion design industry tradition that really stuck with me. It is a great place to start when developing concepts for a new season. For instance, pastels work beautifully for Spring, and brighter colors are a good fit for Summer. Within each of those color realms, are a lot of options.

To start off I love pulling magazine images and tucking them away in one big folder throughout the year, sort of like Pinterest in real life! At the beginning of each season, I will pull out my big folder and set aside the pages that feel relevant. From there, I will dig around on the internet (where I also save images into dedicated folders on my desktop) and compile an overall aesthetic and mood folder based off relevant themes. Based off all these found images, I'll create a photo collage and eye drop about 5-10 seasonal swatches to hand off to Jillian for buying, and our graphic design team for creative assets. 

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Friday, June 29, 2018

Vintage Brooches for Summer

This season's conversational brooches are filled with fruits, flamingos and palm trees! We were feeling so inspired by retro Palm Spring motifs for summer, it was so much fun putting this collection together. My personal favorite are the pink rhinestone flamingos, we happened to find a few!

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Thursday, June 28, 2018

Sausalito

We took a trip over the bridge to Sausalito for our Sweet & Spark summer photoshoot. I fall in love with this city more and more each day, especially since the weather has been so dreamy recently. With summer on my mind, I can't help but also look forward to fall and sweater weather! Jillian and I have already begun booking fall apparel, and we have some sweet knits and blouses picked out so far.  I am on the hunt for the perfect slip skirt to pair with loose sweaters, booties and a trench coat. But until then, let these photos give you all the California dreaming inspiration for those long summer days.

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