Monday, May 21, 2018

Summer Mood Board

This season at Sweet & Spark we're saying hello to Summer with citrus colored florals, eyelet fabrics and nautical motifs. When concepting for our upcoming season, I was really inspired by colorful vintage Hermès dvertisements. Their editorial images have so much life and movement captured, they really feel like a perfect fit for our scarf collection and seasonal aesthetic. I always love including shades of pink into our color palette since it is such a brand color, and Jillian and I have both been crushing on lilac recently. The rest of our Summer color palette came from pulling some more inspiration images together that felt right, and eye dropping swatches for powdery blues, mossy greens and sunshine yellows.

From there, I created our "dream" jewelry collections, which means pulling antique and auction images from 1st Dibs and Sotheby's to give Jillian a clear buying map for what to keep our eyes out for. The main categories we laid out for the season were fruits, sea life creatures and other beach motifs like palm trees and flamingos. Along with our fashion categories, we really felt like good Summer staples should include oversized gold hoops, gold bangles and delicate layering necklaces.

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